Visit Egypt Ad Campaign


Every day I stand waiting for my train home staring at a huge poster intended to get me wanting to visit Egypt. Advert for EgyptNow recent events aside (it is unfortunate that they seem plastered everywhere at the very moment no-one wants to go there), the message it appears to be sending is slightly confusing to me.

A young women, tanned and lips slightly parted, looking wistfully away, and the words “and the stones spoke to me”. All this suggests to me is that she’s on some kind of horrible mind altering trip and is wandering aimlessly across the desert… I feel worried for her safety and hope that she’s tucked up somewhere with kind people looking after her.

“It’s OK, we’re looking after you now.”

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